> For the complete documentation index, see [llms.txt](https://www.analytics-docs.laplacetec.com/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.analytics-docs.laplacetec.com/guide/en/beforestart/readme.md).

# About Laplace

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Both the Laplace app and this guide are optimized for **Chrome**. Please use the Chrome browser.
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## Key features of Laplace

> Laplace is an integrated BI (Business Intelligence) solution that brings together all of a commerce company's data and enables detailed analysis down to the brand, sales channel, and product option level.

## 1. Easy setup with just your account details

* Unlike other data analytics platforms, Laplace doesn't require installing event tags or using complex functions: just enter the account details of the store you want to connect.
* Once connected, data is updated every day, so you can manage data from multiple channels on one platform without any additional setup or maintenance.

## 2. Bring scattered data into one place

* Manage the many kinds of data collected from multiple channels in one place.
* You can connect data from the following channels.

  * Online stores: Cafe24, SmartStore, Coupang Wing (seller-delivered), Imweb, Godomall5, Makeshop (coming soon), Qoo10 (Japan), Kakao Shopping (Talk Store · Gift), Shopby, Toss Shopping
  * Ad channels: Naver GFA, Naver Search Ad, Facebook, Google Ads, TikTok Ads, Kakaomoment, Kakao Keyword, Criteo
  * Store management solutions: Sabangnet, EasyAdmin
  * Event data: GA4
  * Review data: VReview, Crema
  * CS data: Channel Talk
  * Direct transfer: DB connection

  For the full list and how to connect each channel, see [Connecting data](/guide/en/startguide/connect.md).

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It's fine if the channel you use isn't listed!

With spreadsheet integration, you can bring in data from sales channels and ad channels that Laplace doesn't support.
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If you use a store management solution, you can import all the data connected to it, so there's no need to connect each channel separately!
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## 3. Build reports freely with custom dashboards

* Create and manage a variety of charts and reports based on your connected data sources.
* Use dimensions, measures, and filters to create and manage charts and reports for each team and team member.
* Download a chart's data as an Excel (XLSX) file for the range you want (table data or all data).

## 4. Deeper analysis with advanced charts

* Margin/contribution margin: Laplace measures margin rate and contribution margin by connected brand, sales channel, and product.

{% hint style="info" %}
To measure margin/contribution margin, you need these extra steps.

* Upload **Base product** (SKU) data and complete **Option ↔ base product matching**
* **Ad ↔ product matching**

Base products are needed because the order data imported from sales channels has no cost information. Register cost information and link it to the products you sell, and it's applied automatically to every chart so margin can be measured.

(If your matching information is in EasyAdmin, it can be imported!)

The same goes for ad creatives. You need to link each ad creative to the product page it lands on so Laplace can see that a user reached that product through that creative.
{% endhint %}

👉🏻 **Want to learn more about measuring margin/contribution margin?** **Check the** [**Data management guide**](/guide/en/datamanage/matching.md) **page**

* Cohort chart: Analyze repurchase rate / churn rate / LTV, get recommendations for first-purchase promotion products, and analyze retention by product.\
  Cohort metrics show what purchase patterns customers acquired at a given point in time follow, so you can design the right business strategy for each customer group.
* First purchase/repurchase: Using encrypted customer information (member ID, email, phone number, etc.) and Laplace's algorithm, Laplace identifies each individual customer as accurately as possible. The algorithm combines purchase history across all sales channels to identify the same customer and calculates highly accurate first-purchase / repurchase metrics.
* Cross-selling: When products A and B are added to the same cart and paid for together, it counts as cross-selling. Calculating the CSR (Cross-Selling Ratio) quickly shows which product B is most often cross-sold with A.

## 5. Alerts and AI agent

* **Alerts**: Receive metrics such as sales and ad spend at a set time (**Scheduled report**), or get notified when a value crosses a threshold (**Value**) or moves unusually (**Anomaly**). Receive them via Slack, email, or Kakao Alimtalk.
* **AI agent**: Ask questions about your connected data in conversation and get analysis results.

## 6. Basic screen layout

Every Laplace screen uses the same layout, whatever menu you're in.

* **Left rail**: The column of icons on the far left of the screen. From the top: **Data Connect** · **Dashboard** · **Custom dashboard** · **Data management** · **Alerts** · **AI agent**, with **Settings** at the bottom.
* **Navigation panel**: The menu that opens next to the rail. It shows the submenus of the area you chose in the rail.
* **Top bar**: The row at the top of the screen.
  * **Search menus & dashboards**: Go directly to a page by name, such as a dashboard, setting, or connection. You can also open it with <kbd>Ctrl</kbd> + <kbd>/</kbd>.
  * **Guide**: Opens this user guide in a new window.
  * **Jobs & data status**: Shows the status of in-progress data connections and statistics generation in one place.
  * **Close sidebar** / **Open sidebar**: Collapse and expand the navigation panel with the ☰ button on the left of the top bar. You can also press <kbd>\[</kbd>.

For a detailed tour of the screen, see the [Onboarding guide](/guide/en/beforestart/onboarding.md).

## 7. Language

You can view Laplace in 한국어 (Korean) · English · 日本語 · 简体中文 · 繁體中文.

* On your first visit, it starts in your browser's language.
* Change **Language** in **Settings** › **My profile** › **Display**. The language you choose is saved only in this browser.
* All times on screen are shown in Korea Standard Time (KST), regardless of language.

**👇 Use the onboarding guide that follows to grow your store with Laplace! 🎉**