> For the complete documentation index, see [llms.txt](https://www.analytics-docs.laplacetec.com/guide/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.analytics-docs.laplacetec.com/guide/en/dashboard/dashboard/ads/campaign.md).

# Campaign analysis

{% hint style="info" %}
Compare performance across campaigns, and compare metrics within each channel, to see the performance of each connected ad channel at a glance.
{% endhint %}

## How to use the chart

1. Common settings

   ![Campaign analysis settings panel: period selection](https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-c7ca73ed27a39147ad96b6f729fe7ff715fdde23%2Fdashboard__dashboard__ads__campaign__01.png?alt=media)

{% hint style="info" %}

* **Comparison period:** Available as **previous period, previous month, and previous year**.
* **Query period:** Choose the period of data to visualize.
  {% endhint %}

2. Choose a breakdown

   ![Campaign analysis settings panel: Apply button](https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-088e1084c4557a47582113c3f496e8147de4cad5%2Fdashboard__dashboard__ads__campaign__02.png?alt=media)

{% hint style="info" %}
Ad account: Visualizes data by connected ad account.

Store: Visualizes data by connected store.
{% endhint %}

{% hint style="danger" %}
The store breakdown can only be calculated after you match ad creatives to the products or stores they sell.\
For ad creative matching, see [**Ad ↔ product matching**](/guide/en/datamanage/matching/ad_product.md) for details.
{% endhint %}

2. Choose ad accounts

   ![Campaign analysis settings panel: ad account selection](https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-dd911b8244133b69c5262617c0330e68ce3375fc%2Fdashboard__dashboard__ads__campaign__03.png?alt=media)
3. Choose campaigns

   ![Campaign analysis settings panel: campaign selection](https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-51e8078abd0b7728cd46f3e11f23572442f6d143%2Fdashboard__dashboard__ads__campaign__04.png?alt=media)

**How to use the charts**

1. Quadrant chart

   <figure><img src="https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-3709caa2bd17cda0d2d2d40c6827d792b75f51d7%2Fdashboard__dashboard__ads__campaign__05.png?alt=media" alt="Campaign performance bubble chart (axis metric selection)" width="365"><figcaption></figcaption></figure>

{% hint style="info" %}

* **`X-axis`:** Choose the measure for the x-axis.
* **`Y-axis`:** Choose the measure for the y-axis.
* **`Circle size`:** Choose the measure for the circle size.
* **`Breakdown`:** Analyze by campaign, ad group, or ad creative.
* **`Baseline`:** Draw a baseline using the mean or the median.
* **`Zoom`:** Scroll the mouse wheel on the chart to zoom in and out.
* **`Drag`:** Drag across circles on the chart to select multiple campaigns. The selected campaigns are reflected in the line chart and table
  {% endhint %}

2. Line chart

   <figure><img src="https://616205588-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fqr1veGyUqCNwQBBmk3yt%2Fuploads%2Fgit-blob-387eae3f7b4dcfdbbdfdb2646fa460d2ee9c71c1%2Fdashboard__dashboard__ads__campaign__06.png?alt=media" alt="Dual-axis line chart of campaign metric trends" width="365"><figcaption></figcaption></figure>

{% hint style="info" %}

* **`X-axis`:** Choose the measure for the x-axis (impressions, clicks, conversions, CTR, CPC, CPM, CPA, conversion ROAS, ad spend, conversion revenue).
* **`Y-axis`:** Choose the measure for the y-axis (impressions, clicks, conversions, CTR, CPC, CPM, CPA, conversion ROAS, ad spend, conversion revenue).
* **`Color palette`:** Click the color palette to change the line chart colors.
  {% endhint %}

## Ask your dedicated manager

Having trouble using the dashboard?

Contact us through the inquiry page below. Your manager will help you.

> 💬 [Contact us on our website](https://www.analytics.laplacetec.com/contact)

**Email:** [**product@laplacetec.com**](mailto:product@laplacetec.com)